27 May 2018
There was more than one winner at the Edinburgh Marathon today! For the last few weeks we’ve been sneakily planning a surprise finish for one of our fans, Marc Hemingway, with his girlfriend, Hayley Tee.
Turns out the seasoned marathon runner and Edinburgh local has a tradition of treating himself to one of our Lagers after a race, in fact he claimed that his most memorable pint was after he finished the Edinburgh Marathon in 2017. So this year, we went all covert in a plan to make it even an even better finish in 2018.
Unbeknownst to him, we recruited the entire nation to support him through the race by keeping everyone updated via Twitter and Facebook and also made personalized banners to spur him on through the race.
At the finishing line, Hayley was there with his much needed pint of Lager and Marc said: “The sensational pint of Innis & Gunn Lager that I had following last year’s marathon was my most memorable – until today that is! To be handed a fresh pint from the brewers themselves at the finish line was just amazing and went down a treat!”
Hayley Thomson said: “Marc has been training super hard for months for today, so much so that he even gave up drinking his beloved Innis & Gunn. When Innis & Gunn approached me to be involved in putting together the plan to surprise Marc with a pint at the end of the race I couldn’t resist. Safe to say that this has made his day!”
Dougal Sharp, Innis & Gunn Founder and Master Brewer said: “The #YourPint campaign is all about celebrating our fans and having a laugh along the way. When we heard about Marc’s post marathon tradition we knew we had to deliver the goods.”
Find out more about the #Yourpint campaign here (link to the blog) or see if your #yourpint social pic has made it onto our Wall of Fame.