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It’s Officially “Beer O’Clock”
How do we know? The Oxford Dictionary has just announced its list of newly recognised words for the venerable arbiter of accepted language, and “beer o’clock” made the cut. Hooray! This is especially good news for us at I&G headquarters – we don’t want to be accused of speaking improper English when pointing out to a colleague that it’s time for a beer. (What time is beer o’clock here? Generally some time after… uh…. we’ll get back to you on that.)
The Oxford’s definition is quite clear: Beer o'clock - An appropriate time of day for starting to drink beer: ‘We went to find a bar as it was almost beer o’clock’
This lexiconical news has us thinking of other terms we’d like to see. So we’ve started a list for our very own Oakford dictionary. Our first entry: beer oak clock – An appropriate time of day for starting to drink an Innis & Gunn oak-aged beer: ‘We went to the pub as it was time for a round of Innis & Gunn Rum Finish.’
How about thoaksty? (Thirsty for an oak-aged beer: “She was very thoaksty so she ordered an Innis & Gunn Original.) Oakassion? (A special time involving oak-aged beer: ‘The work week is done, let’s celebrate the oakassion with an Innis & Gunn.’)
Have ideas for other entries in our Oakford Dictionary? We’re all ears (eager to hear terms dealing with beer.) Visit our Facebook page and pass along your oaky terms, the top three entries this week will receive a pair of Innis & Gunn glasses from us.
3 - KURT”S ALRIGHT BEER IDEA
Let your imagination run wild. Submit your dream beer idea below and our Founder and Master Brewer Dougal Gunn Sharp and his brewing team will choose the best suggestions to be put to a national vote to select the winning flavour innovation.
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SELECT YOUR FAVORITE BEER IDEA FROM ABOVE AND SUBMIT YOUR VOTE BELOW