IPA to India - the hitchhiker challenge

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IPA to India - the hitchhiker challenge

Today we’re launching our most daring project to date. You read it right… The plan is to hitchhike cans of our new IPA from Edinburgh to India in under 6 weeks.

Who is mad enough to take on the challenge? Seasoned hitchhiker, Manny Marshall, that’s who. Manny is a beer lover and former home brewer who has been hitchhiking around the world since 2006. He’s got a tent, a camera and determination by the bucket load. Not to mention cans of our IPA as his only currency to make the 5,000 mile trip. The journey starts today as he travels across mainland Europe to Central Asia, relying solely on the generosity of strangers to give him a lift or offer a bed for the night.

Why are we planning to send a man 5,000 miles? Well we didn’t just want to trump the Proclaimers. The journey pays homage to the original IPAs of the 18th and 19th century and their long gruelling six month trek from Britain to India.

Think Manny can do it? We’ll be following him the whole way and keeping you updated on Facebook and Twitter using #IPAtoIndia, as well as right here on our blog.

  Our IPA is availablein Sainsbury’s (Scotland), The Beer Kitchen in Dundee and Edinburgh and various pubs and bars across the UK. 

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